At a Glance
Role
UX/UI Designer, UX Researcher
Timeline
3 Weeks ·
Team Sprint +
Redesign
Team
4 Collaborators + Solo Redesign
Tools
Figma, Miro,
Research, Survey, User Interviews & Testing
At a Glance
Role
UX/UI Designer, UX Researcher
Timeline
3 Weeks ·
Team Sprint +
Redesign
Team
4 Collaborators +
Solo Redesign
Tools
Figma, Miro,
Research, Survey, User Interviews & Testing
At a Glance
Role
UX/UI Designer, UX Researcher
Timeline
3 Weeks ·
Team Sprint +
Redesign
Team
4 Collab +
Solo
Redesign
Tools
Figma, Miro,
Research, Survey, User Interviews & Testing
The Problem
The Problem
The Problem
The Street Dog Coalition’s website struggled to clearly communicate its mission and guide users toward action, resulting in reduced trust.
Dual mission not immediately understood
Key actions (Donate, Volunteer) were hard to find
Content and navigation were organized around internal terminology rather than user understanding
Navigation required too much effort to locate services
Lack of Trust & Clarity — “Free street medicine” and people-focused care lacked context, reducing confidence in the site
The Street Dog Coalition’s website struggled to clearly communicate its mission and guide users toward action, resulting in reduced trust.
Dual mission not immediately understood
Key actions (Donate, Volunteer) were hard to find
Content and navigation were organized around internal terminology rather than user understanding
Navigation required too much effort to locate services
Lack of Trust & Clarity — “Free street medicine” and people-focused care lacked context, reducing confidence in the site
The Street Dog Coalition’s website struggled to clearly communicate its mission and guide users toward action, resulting in reduced trust.
Dual mission not immediately understood
Key actions (Donate, Volunteer) were hard to find
Content and navigation were organized around internal terminology rather than user understanding
Navigation required too much effort to locate services
Lack of Trust & Clarity — “Free street medicine” and people-focused care lacked context, reducing confidence in the site
⟶
⟶
The Solution
The Solution
The Solution
The redesign reframes the experience around clarity, trust, and action—making the dual mission immediately understandable while simplifying how users find services and get involved.
Clarified mission and core objectives
Elevated high-priority actions (Donate, Get Involved)
Simplified program labeling and hierarchy
Introduced structured, persistent navigation
Added context to human-centered care to build trust
The redesign reframes the experience around clarity, trust, and action—making the dual mission immediately understandable while simplifying how users find services and get involved.
Clarified mission and core objectives
Elevated high-priority actions (Donate, Get Involved)
Simplified program labeling and hierarchy
Introduced structured, persistent navigation
Added context to human-centered care to build trust
The redesign reframes the experience around clarity, trust, and action—making the dual mission immediately understandable while simplifying how users find services and get involved.
Clarified mission and core objectives
Elevated high-priority actions (Donate, Get Involved)
Simplified program labeling and hierarchy
Introduced structured, persistent navigation
Added context to human-centered care to build trust
Project Overview
Project Overview
Project Overview
The Street Dog Coalition provides free medical and veterinary care to people experiencing homelessness and their pets.
The original website had confusing program categories and unclear structure, making it difficult for users to understand the organization’s mission, locate services, or take action.
This project began as a three-week team sprint in 2024. While the initial redesign introduced improvements, opportunities remained to further simplify navigation, clarify services, and strengthen the site's overall structure.
After the team sprint, I continued to revisit the project independently—reframing the experience to:
clarify the dual mission
restructure navigation and program categories
improve trust, accessibility, and usability across mobile and desktop
The Street Dog Coalition provides free medical and veterinary care to people experiencing homelessness and their pets.
The original website had confusing program categories and unclear structure, making it difficult for users to understand the organization’s mission, locate services, or take action.
This project began as a three-week team sprint in 2024. While the initial redesign introduced improvements, opportunities remained to further simplify navigation, clarify services, and strengthen the site's overall structure.
After the team sprint, I continued to revisit the project independently—reframing the experience to:
clarify the dual mission
restructure navigation and program categories
improve trust, accessibility, and usability across mobile and desktop
The Street Dog Coalition provides free medical and veterinary care to people experiencing homelessness and their pets.
The original website had confusing program categories and unclear structure, making it difficult for users to understand the organization’s mission, locate services, or take action.
This project began as a three-week team sprint in 2024. While the initial redesign introduced improvements, opportunities remained to further simplify navigation, clarify services, and strengthen the site's overall structure.
After the team sprint, I continued to revisit the project independently—reframing the experience to:
clarify the dual mission
restructure navigation and program categories
improve trust, accessibility, and usability across mobile and desktop
Redesign Preview
Redesign Preview
Redesign Preview
Key Features
Key Features
Key Features
Dual Care Pathways — Separate sections for people and pet services.
Dual Care Pathways — Separate sections for people and pet services.
Dual Care Pathways — Separate sections for people and pet services.
Action-Focused Entry Points — Prominent Donate and Get Involved actions
Action-Focused Entry Points — Prominent Donate and Get Involved actions
Action-Focused Entry Points — Prominent Donate and Get Involved actions
Secondary Navigation System — Clear access to clinics, programs, and resources
Secondary Navigation System — Clear access to clinics, programs, and resources
Secondary Navigation System — Clear access to clinics, programs, and resources
Clinic Discovery Experience — Fast, interactive browsing of clinic events
Clinic Discovery Experience — Fast, interactive browsing of clinic events
Clinic Discovery Experience — Fast, interactive browsing of clinic events
Story-Driven Engagement — Community stories and impact-focused content that reinforce trust and mission awareness.
Story-Driven Engagement — Community stories and impact-focused content that reinforce trust and mission awareness.
Story-Driven Engagement — Community stories and impact-focused content that reinforce trust and mission awareness.
60-Second Video Overview
60-Second Video Overview
60-Second Video Overview
Focuses on the 2024–2025 design phases and system mapping.
Focuses on the 2024–2025 design phases and system mapping.
Focuses on the 2024–2025 design phases and system mapping.
Designing Clearer Paths to Support
Designing Clearer Paths to Support
Designing Clearer Paths to Support
Design Approach
Design Approach
Design Approach
To improve discoverability, I restructured the site architecture around user goals rather than internal organizational groupings.
To improve discoverability, I restructured the site architecture around user goals rather than internal organizational groupings.
To improve discoverability, I restructured the site architecture around user goals rather than internal organizational groupings.
Project Outcomes
Project Outcomes
Project Outcomes
Clarity
Mission is immediately understandable
Clear distinction between people and pet services
Clarity
Mission is immediately understandable
Clear distinction between people and pet services
Accessibility
Improved color contrast and interaction patterns
Simplified navigation and hierarchy
Accessibility
Improved color contrast and interaction patterns
Simplified navigation and hierarchy
Action
Clearer paths to donate, volunteer, and access services
Reduced friction in finding clinics and resources
Action
Donate and Volunteer pathways
Reduced friction in finding clinics and resources
Engagement & Trust
Stronger storytelling and visual cues
Community-focused features increase connection and credibility
Clarity
Clarity
Mission is immediately understandable
Clear distinction between people and pet services
Mission is immediately understandable
Clear distinction between people and pet services
Accessibility
Accessibility
Improved color contrast and interaction patterns
Simplified navigation and hierarchy
Improved color contrast and interaction patterns
Simplified navigation and hierarchy
Action
Action
Clearer paths to donate, volunteer, & access services
Reduced friction in finding clinics and resources
Clearer paths to donate, volunteer, & access services
Reduced friction in finding clinics and resources
Engagement & Trust
Engagement & Trust
Stronger storytelling and visual cues
Community-focused features increase connection and credibility
Stronger storytelling and visual cues
Community-focused features increase connection and credibility
Reflection
Reflection
Reflection
Revisiting this project independently revealed that improving usability required more than visual refinement. By restructuring program categories, refining labeling, and aligning navigation with user mental models, I created a more intuitive and mission-focused experience.
This work reinforced an important lesson: clarity is not a visual outcome—it is a structural decision. Effective design begins by organizing information in ways that reflect how people think, navigate, and take action.
Applying focused card sorting to clarify program labeling and align structure with user mental models further reinforced the importance of validating information architecture through user-centered methods.
Revisiting this project independently revealed that improving usability required more than visual refinement. By restructuring program categories, refining labeling, and aligning navigation with user mental models, I created a more intuitive and mission-focused experience.
This work reinforced an important lesson: clarity is not a visual outcome—it is a structural decision. Effective design begins by organizing information in ways that reflect how people think, navigate, and take action.
Applying focused card sorting to clarify program labeling and align structure with user mental models further reinforced the importance of validating information architecture through user-centered methods.
Revisiting this project independently revealed that improving usability required more than visual refinement. By restructuring program categories, refining labeling, and aligning navigation with user mental models, I created a more intuitive and mission-focused experience.
This work reinforced an important lesson: clarity is not a visual outcome—it is a structural decision. Effective design begins by organizing information in ways that reflect how people think, navigate, and take action.
Applying focused card sorting to clarify program labeling and align structure with user mental models further reinforced the importance of validating information architecture through user-centered methods.
Impact & Next Steps
Impact & Next Steps
Impact & Next Steps
The redesign established a clearer structure for communicating the Street Dog Coalition's mission, services, and opportunities for engagement. Future usability testing would help validate navigation changes, evaluate content discoverability, and identify opportunities for further refinement.
The redesign established a clearer structure for communicating the Street Dog Coalition's mission, services, and opportunities for engagement. Future usability testing would help validate navigation changes, evaluate content discoverability, and identify opportunities for further refinement.
The redesign established a clearer structure for communicating the Street Dog Coalition's mission, services, and opportunities for engagement. Future usability testing would help validate navigation changes, evaluate content discoverability, and identify opportunities for further refinement.
Explore the Full Case Study
Explore the Full Case Study
Explore the Full Case Study
From 2024 research to 2026 redesigns, explore the full evolution of the Street Dog Coalition—from Confusion → Clarity & Compassion, including a full video walkthrough.
From 2024 research to 2026 redesigns, explore the full evolution of the Street Dog Coalition—from Confusion → Clarity & Compassion, including a full video walkthrough.
From 2024 research to 2026 redesigns, explore the full evolution of the Street Dog Coalition—from Confusion → Clarity & Compassion, including a full video walkthrough.
Designing thoughtful, human-centered experiences.
© 2026 Amanda Sahaida’s Artistry, LLC
Designing thoughtful, human-centered experiences.
© 2026 Amanda Sahaida’s Artistry, LLC
Designing thoughtful, human-centered experiences.
© 2026 Amanda Sahaida’s Artistry, LLC